Beefeater "Sharp'ner" Challenged with making Beefeater a call brand on premise, we imported a behavior from London. The Beefeater “Sharp’ner” was a term Londoners coined for a quick, social drink that allows friends to connect without committing to an entire evening. It was promoted by teams of Beefeaters who handed out actual minted coins (pounds). The coins gave patrons one “Beefeater Sharp’ner”, a new drink concocted specifically for a fresh new way to enjoy Beefeater.
   

  1. Managing Director
  2. Managing Director
Jules Elders 2015