Hawaiian Diapers  Say aloha to cuteness for a great cause. With new Hawaiian designs from Huggies, shopping for diapers became as fun as shopping for cute baby clothes. And every Hawaiian diaper Mom purchased helped a baby in need.
   

  1. Managing Director
  2. Managing Director
  3. Managing Director
  4. Managing Director
  5. Managing Director
  6. Managing Director
  7. Managing Director
  8. Managing Director
How this idea worked at retail:
We intersected shoppers before they got to the diaper aisle with the hawaiian design and created an urgency with "limited edition" messaging.. This and the "Every Little Bottom" donation program creatied an emotional response and an unplanned purchase.
Jules Elders 2015