2015 Effie Award Winner - Let's talk Bums  Shoppers don’t think about – much less talk about – adding moist wipes to their toilet routine. Cottonelle changed all that by using British television personality Cherry Healey to get people talking about the Cottonelle Care Routine. We brought the conversation to key retail partners with digita interaction, in-store merchandising and a Walmart-exclusive appearance on “The Talk.”

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Jules Elders 2015