Kimberly Clark

Pick up the Values Mom's phone is her lifeline to the real-time family needs that promp her fill-in trips. Our creative approach brings that story to life with a hero shot of Mom getting a text message that will spark her fill-in trip. Someone in her family needs something, and they need it now! On her way home from work she can easliy fulfill the need and confidently smiles as she heads to the store to make her purchase. All shopper communication consistently shows Mom successfully responding to her family's needs with the help of Kimberly-Clark and Colgate-Palmolive.

  1. Managing Director
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Jules Elders 2015