Right By You. Firm in our convictions, Kaiser Permanente joins Californians in a people-powered movement in Total Health. You have a right to California's most accessible, innovative, feel-good health plan: Right By You. This expansive campaign won the account for Digias. We created the word "thrive" as a tag line and wove it through out direct mail, digital, experiential and advertising materials.

Kaiser Permanente

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Jules Elders 2015