Sneeze of Shame  All too often, shoppers wait until someone gets sick before they even think about buying facial tissue. So they’re unprepared when the first sneeze strikes to someone they care about. To motivate Mom to stock up on Kleenex before cold season hits, we dramatized the sense of shame her family feels when they’re caught without Kleenex. And we made Mom the hero, ready to come to their rescue with a Bundle Pack of thicker, more absorbent Kleenex Brand tissue.

  1. Managing Director
Jules Elders 2015