2014 Effie Award Winner - Break up with Bounty.  Viva had relationship problems. People were in love with their biggest rival, Bounty. Shoppers proclaimed their love on social media, and retailers showed their loyalty by giving Bounty an overwhelming presence at shelf. To break that spell, Viva introduced Viva Vantage and asked shopper and retailers to “Break up with Bounty.” We played matchmaker by touting Vantage’s innovative stretch and scrubbing power in store, online and on retailers’ social networks.
   

  1. Managing Director
  2. Managing Director
  3. Managing Director
  4. Managing Director
  5. Managing Director
  6. Managing Director
  7. Managing Director
Jules Elders 2015