Read the Creed. The Budweiser Creed was one of the best-known distinctive assets used by the Budweiser brand. But over time, it had become overlooked. The Budweiser “Read The Creed” promotion rewarded Budweiser drinkers for “Reading the Creed” on the bottle, and in doing so, re-familiarizing themselves with everything Budweiser stood for. Special labeled Budweiser’s were seeded at each event, and patrons that found winning creeds could match them to a scratch off for various chances to win.

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Jules Elders 2015