Bulk Up with Kleenex Cold and flu season is a peak selling season for facial tissue, but Kleenex was getting muscled out by competitors offering rich pre-season discounts. We helped Kleenex fight back with a bundle strategy that encouraged shoppers to stock up early on the thicker, more absorbent strength of Kleenex with Sneeze Shield.

  1. Managing Director
  2. Managing Director
  3. Managing Director
  4. Managing Director
Jules Elders 2015