Kotex Programs

Dare to Wear
It’s hard to feel confident when you’re wearing an old, ratty pair of stained undies. So we invited women to toss their period panties and dare to wear their best pair, because Kotex promised to protect them.
Time for the Talk
To get Mom to stop putting off the period talk with her tween, we asked her to pick a Period Talk Day and put it on her calendar. Then we sent her a guide for the Talk, with all the essential information she would need, in a format that would appeal equally to her tween daughter. And introduce them both to a product made just for tweens.
Jules Elders 2015