Secret Swap Shoppers want to protect the environment, but they don’t want to give up quality. And because many “green” products just don’t work as well as they claim, shoppers are reluctant to try Earth-friendly brands. We overcame their resistance by asking Moms to secretly swap their families’ regular rolls with Scott Naturals and see if anyone noticed. They learned that Scott Naturals products are so good, their families will never notice the difference. But the environment will.

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Jules Elders 2015