Shared Values The savvy shopper loves to hunt for value. But on routine planned purchases like paper products, she frequently switches brands based on price alone, because no one had truly tapped her instinctive value-seeking behavior. Scott “Shared Values” helped her break her addiction to discounts by offering exclusive values customized to each retailer. Shoppers got values they really wanted, retailers got higher sales and Scott redefined the concept of value beyond price.

  1. Managing Director
  2. Managing Director
Jules Elders 2015