Test Your Cleaning Logic  When you want to get something really clean, you wash with dry cloth and water. But when people think about cleaning themselves in the bathroom, they don’t use moist wipes with dry tissue. We put that flawed cleaning logic to the test to convince shoppers that nothing leaves them feeling cleaner than the combination of Cottonelle moist wipes and dry bathroom tissue. By challenging shoppers to take our test, we helped them elevate their standards of personal cleaning.

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Jules Elders 2015